Just the right amount of love and magical fairy dust ;)  Actually, we utilize 100% all new polyester, hypoallergenic super soft plush for shell. The filling is also hypoallergenic polyester. Our Petsies service also employs specialty polyester furs and specialty fixtures (eyes, noses, etc.)  


You can find more info on the ordering process here: http://www.budsies.com/how-we-create-plush-toys-from-art/