Just the right amount of love and magical fairy dust ;) Actually, we utilize 100% all new polyester, hypoallergenic super soft plush for shell. The filling is also hypoallergenic polyester. For smaller details and certain situations we do utilize our safety tested plush felt materials as well. :) Our Petsies service also employs specialty polyester furs and specialty fixtures (eyes, noses, etc.)
You can find more info on the ordering process here:
How We Create Plush Toys From Art
Disclaimer: If you would prefer no felt materials be used on your plush, please indicate this in your description so that our Design Team is aware. :)